nuriacastrillo
Digital Cultives
Move with meaning
Corporate
identity manual
This manual defines the visual and conceptual foundations of the brand.
It provides clear guidelines to ensure consistency,professionalism,and coherence across all applications.
Inside, you’ll find the key elements that shape the brand’s image — from its mission and values to its logo, color palette, and typography — establishing an unified and enduring visual identity.
Digital Cultives
Final Thesis — UX/Product Exploration on Habit Formation
Digital Cultives explores how behavioral design and emotional feedback can improve long-term habit retention in nutrition and healthy living.
Problem
Young adults abandon tracking apps due to friction, repetitive input and low emotional engagement.
Research
• 8 user interviews.
• 2-week diary study.
• Behavioral mapping.
Key Insights
1.Drop-off typically occurs after 3–5 days.
2.Manual logging creates fatigue.
3.Visible progress increases motivation.
Desing Strategy
• Reduced cognitive load in daily flows
• Introduced character-led micro rewards
• Prioritized clarity over feature overload