Corporate
identity manual
This manual defines the visual and conceptual foundations of the brand.
It provides clear guidelines to ensure consistency,professionalism,and coherence across all applications.
Inside, you’ll find the key elements that shape the brand’s image — from its mission and values to its logo, color palette, and typography — establishing an unified and enduring visual identity.
Themainfocusofthisprojectisnutritionandhealth,twoessentialaspectsforimprovingoverallwell-beingandqualityoflife.Throughthedevelopmentofadigitalapplication,thegoalistopromotehealthyhabitsandprovideuserswithanintuitivetoolthatencouragesamorebalanced,mindful,andsustainablelifestyle.
Thecreationprocessoftheappisgroundedinextensivetheoreticalresearchondesign,userexperience,anddigitalinteraction.Variousprogramsanddesignmethodologieswereusedtotransformtheinitialideasintoafunctional,visuallycoherent,andaccessibleproposal.
Thisprojectcombinescreativitywithpracticaldesignapplication,demonstratinghow
